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Economic, demographic, and technological market forces are having a huge impact on the green industry, changing traditional buying patterns, what consumers’ value, and how consumers buy.   Marketing guru Kip Creel will tell you what he sees happening in the industry, how those trends will affect nursery and garden center businesses and what you can do to respond.

Attendee Takeaways:
  • Economic trends affecting the gardening consumer
  • Consumer values relative to green industry products/services
  • Growth areas related to current consumer values

Who Should Attend:
  • Garden center owners, managers, and employees
  • Nursery growers
  • Commercial Flower Growers

Seminar Information
Date Presented:
February 13, 2013 2:00 PM Eastern
1 hour
Webinar: What the Gardening Consumer Values and Why Our Business Models Must Change
Speaker Information
Kip Creel   [ view bio ]
Individual topic purchase: Selected
MNLA Member Price:$20.00
Non-Member Price:$40.00