The biggest competitor in the retail garden center industry is not the destination around the corner…it's the pocket book or wallet of the world! Join international speaker, author and strategist John Kennedy as he unfolds the difference between delivering customer service and creating the customer experience. We compete in a "wants-based" economy…and our clients' expectations are higher than they have ever been before...so do we offer a service or an experience? One is more of a reactionary offering and one is an anticipated offering. One offers good opportunity and possible repeat business, the other offers client loyalty and galvanizing partnerships. One is what you might be...and one is what we all should become!
You won't want to miss this session that takes Kennedy's international experiences of excellence and delivers them in a powerful and insightful workshop!
January 09, 2013
MNLA Member Price:$29.00
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